The
memorandum from the business manager of the listener-supported public radio
station states that, Their
Folk on the Air program devoted more time to Latino music and world music and
less time to the Traditional American folk music, in order to broaden their support
base. However in the recent months, many of the complaints have been received
regarding the biasness of the program. More over an editorial has also been appeared in the
local newspaper. Therefore
in order to avoid further losses of the list News they should reallocated the
time specified for both the programs.
The argument seems convincing at first, however close
scrutiny reveals that there are certain flaws, which needs to be properly
investigation.
First of all the author states that, it has been a year
since the on the air program has changed its allocation of time. But the
complaints received are in the last month, which depicts that if there was an
issue related to the time allocation the complaints would have been received
soon after the time allocation has been changed. The complaint in the recent
times reveals that there are issues other than the time allocation of the
programs. There is possibility that, the quality of the broadcasting is not
good therefore it has been complained.
Secondly the author suggests that the editorial has appeared
in some local newspaper, which depicts that there is some limited population in
any town who is not interested in the shifting of the program. The sample of
the people who are not interested in the program shifting is very small,
therefore on the basis of the such small sample we cannot say that the
listener-supported public radio station would loss all of its additional supporters.
Third, complaints from the certain area or locality do not
provide good evidence of the interest of the all other listeners. There is
possibility that a high population of listeners is interested in Latino and
world music as compared to American folk music. Therefore allocating less time
to the American folk music may not result in loss of huge number of the
listeners.
The author is unnecessarily compares the programs and claim
that they should reallocate the time. He has to do more scholarship about why
the people complain about the shifting of the program only in the last few
months, provided there had not been any issue in the last year. Moreover
receiving complaints in the last few months must have many other reasons other
than the time allocation for the both programs.
In order to convince the reader the business manager needs
to mention clear reason based on evidence, that why the listener-supported
public radio station has received so many complaints. For this reason more
scholarship is required.